Introducing VESL COLLECTIVE
VESL Collective was born out of a simple need: to redefine how creative professionals work together to better serve clients in a fast-evolving world. We’re a new-model agency, one that unites top talent across diverse fields against the rigidity of traditional agency structure. VESL Collective isn’t weighed down by unnecessary hierarchy or layers of bureaucracy. Instead, this nimble partnership is agile, adaptable, and fueled by the kind of collaboration that amplifies our creativity and sharpens our focus.
Why VESL?
For each of us, creating VESL was a very conscious decision—an answer to the question of how we wanted to work, create, and thrive professionally.
“VESL was an eventual must for me in my professional journey as a creative,” shares Laurel Gregory, Founding Collective Member, Brand Architect and Creative Alchemist. “Working in this way just makes sense. Collaborating with a powerhouse group of people at the top of their game is a dream come true for me… Being able to tap into the VESL well of knowledge & talent for any of my clients offers a creative exponent that levels up the end result in every way. This VESL overflows! (Plus, I just really love working with these people…) 🙂.”
This sentiment resonates throughout the team. Each of our members—experts in areas ranging from B2B strategy to digital marketing, public relations to drone piloting—brings a deep well of experience and their own unique perspective. For us, joining VESL wasn’t just about combining our expertise but about creating something greater than the sum of its parts.
A Model that Evolves with the Times
The traditional agency model can be rigid and slow, with each layer adding time, cost, and limitations. VESL was built to be different. Our structure blends the flexibility of a referral network with the stability of a full-service agency, allowing us to scale up or down based on each client’s specific needs. No project is too complex or too ambitious because we have the power to build the right team from our collective—a group of 11 uniquely talented creatives. It’s an approach that values both talent and fit, ensuring that every client receives a customized, strategic experience.
Our members’ diverse backgrounds add an unmatched depth to our projects. Zack Darling, a Marketing Strategist & Brand Accelerator, leverages his deep insight into the shifting marketing landscape to keep our strategies fresh and impactful.
“I see traditional creative agencies and in-house marketing teams becoming somewhat outdated in today’s landscape. With AI tools reshaping workflows and the post-Covid decline of large office spaces, many top-tier creatives have found they thrive working from their home studios while still valuing collaboration with diverse teams. The VESL Collective bridges this gap, delivering agency-level expertise with the agility and cost-efficiency of freelance talent.”
Why VESL, Why Now?
In a world where brands are constantly challenged to stay relevant and authentic, VESL offers something new. We give our clients access to an experienced network of creatives who understand the importance of adaptability, innovation, and true collaboration. We’ve built VESL to be nimble and responsive, a dynamic hub for B2B and purpose-driven brands ready to make waves in their industries.
Megan Pru, a Creative Marketing Director and Founding Collective Member says, “Even though I value my autonomy and the ability to pivot quickly that being independent provides, I can’t do it all on my own. Joining forces with VESL gave me a creative community to bounce ideas off of, to help keep me growing and to share the workload when my plate gets too full. These are my people. And I like to share, so VESL can become your people too!”
Every project is an opportunity for us to elevate our clients, align with their mission, and contribute positively to the world. Our collective model empowers us to think big and move fast, drawing on the combined expertise of visionaries like Colt Briner, a B2B Growth Consultant, author and frequent marketing conference speaker, and Gretchen Giles, a Senior PR expert with decades of storytelling experience in both public relations and journalism.
Gretchen says, “Working alone is terrific; working together is tremendous. I prefer the latter. VESL Collective allows me the opportunity to collaborate with a stellar group of creatives in order to better serve our clients as together we move their conversation forward.”
What Comes Next
VESL represents a future where collaboration drives innovation and creativity. Our aim is not only to deliver results but to reshape what clients expect from their creative partners. We invite you to join us on this journey, explore our services, and see how our collective approach could redefine what’s possible for your brand.
Let’s build something remarkable together.
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