What’s interesting though is that since, as an industry, healthcare financial management is essentially a comedy desert, adding just a tiny bit of humor actually goes a long way. It’s like a drop of water on Arrakis.

If you’re in an industry where no one has cracked a joke in 10 years now is your chance to capture seriously rare ROI on your marketing.

Humor is fun, it can be easy to do if you follow these formulas, and it friggin’ works.  If your industry hasn’t had a good laugh since the Three Stooges, give it a try. You’ll be surprised how well it works.