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VESL Collective Blog
Do Great Things
‘The Race to Relevance’ Challenges You To Stop Conducting Business as Usual In a world where traditional business models often prioritize profit over purpose, true innovation and impact come from purpose-driven action. A manifesto for leaders ready to embrace a better...
Lessons in Palette Selection
Color isn’t just about aesthetics—it’s about identity. The colors you choose for your brand can shape perception, influence buying decisions, and set you apart in a crowded market.
What’s Up New Jersey? – The Drone Issue
Anyone who’s been paying attention to the news lately has certainly heard of the kerfuffle over drone sightings in New Jersey. Here’s the take from a long-term FAA-licensed drone pilot and educator. These alleged drone sightings began in mid-November in New Jersey....
What the Hell is PR?
Unpacking the Dark Arts of public notice
Retail Packaging & Marketing Strategy
Chapter 7 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
Packaging Materials and Sustainability
Chapter 6 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
Regulatory Compliance, Trademark Law and Creative Freedom
Chapter 5 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
The Power of Visual Communication
Chapter 4 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
Storytelling Through Design and Marketing (Star Wars edition)
Chapter 3 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
Five Packaging Design Principles
Chapter 2 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
Building a Strong Cannabis Brand
Chapter 1 in the ‘Cannabis Branding, Packaging and Retail Strategy’ series.
Cannabis Branding, Packaging and Retail Strategy
Learn the art and science of branding for this uniquely regulated industry.
Humor in Marketing
Healthcare Financial Management. [Ba-Dum-Tss] No? Nothing? Not even a teeny nasal puff of amusement? Yeah, I didn't think so. Healthcare financial management is about as dry as a popcorn fart.What's interesting though is that since, as an industry, healthcare...
More Humor In Marketing
Let’s face it: most marketing feels like beige wallpaper. It’s there, but it’s not exactly the conversation starter you’d hope for. Enter humor—the secret sauce that can take your marketing from “meh” to “memorable.” You want results? You want engagement? You want...
VESL Collective: A New Model for Creative Success
VESL Collective was born out of a simple need: to redefine how creative professionals work together to better serve clients in a fast-evolving world. We’re a new-model agency, one that unites top talent across diverse fields against the rigidity of traditional agency structure.