LAUREL GREGORY
Creative Director | Brand Strategist
Identity Designer | Creative Alchemist
Website Designer | Illustrator
Years of experience
Brand Strategy & Identity
Creative Direction
Graphic Design & Illustration
Web Design & Development
UI/UX Strategy
Copywriting & Information Architecture
– Laurel
BIO
Her holistic approach ensures both form and function are seamlessly integrated, combining critical analysis with intuitive creativity. As a brand strategist, she builds brands from the ground up, using authentic design to communicate core values and brand purpose. One of her proudest achievements was seeing her brand work showcased on a billboard in Times Square in 2024.
Laurel is the Owner and Creative Director of Heartbrew, a design agency focusing on branding, packaging, and website design & development. Laurel’s commitment to excellence and passion for design are evident in every project she undertakes. Constantly evolving and improving based on big-picture thinking, she embodies an ideal balance of strategic insight and creative innovation.
University of California, Santa Cruz
Theater and Stage Performance
University of California, Berkeley
SRJC GRAPHIC DESIGN ADVISORY BOARD
Tech Experience
✓ Adobe Illustrator Pro
✓ WordPress Diva
✓ Google Suite
✓ Project Management Systems
✓ Information Architecture Programs
✓ Mindmapping
AWARDS & RECOGNITION
NORTH BAY BOHEMIAN / BEST OF THE NORTH BAY 2014 // 2019 - ZDCA DESIGN & DEVELOPMENT
US CONGRESSIONAL RECOGNITION / GREEN BUSINESS AWARD 2016 - ZDCA DESIGN & DEVELOPMENT
Skills
✓ Brand Strategy
✓ Creative Direction
✓ Identity Design
✓ Graphic Design
✓ UI/UX Strategy
✓ Content Development
✓ Brand Activations
✓ Leadership & Team-building
✓ Business Development
✓ Project Management
DISCOVER • DEFINE • DISTILL • DESIGN • DEVELOP • DEPLOY • DELIGHT
“Authenticity is the cornerstone of a brand’s identity. It’s not just about what you say to your audience; it’s about how you actively embody those words each day. When a brand authentically reflects its values and connects with its audience on a real, emotional level, that’s when magic happens.” – Laurel