Gretchen Giles

Senior Public Relations Expert
Recovering Journalist

Hello Gretchen
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Years of experience

Media relations

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Copywriting

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Public relations strategy

“The purpose of life is to give and receive love.”
– Gretchen

BIO

Based in Northern California, Gretchen Giles is a cannabis activist with 14 years of experience in PR and marketing; seven of them wholly devoted to supporting California’s compliant cannabis industry.

Previous to entering the PR space, Giles was an award-winning journalist and editor who led the North Bay Bohemian (2002-2010) and founded Made Local Magazine (2013-2016).

Giles contributed in 2019 to the Cannabis Appellations Working Group convened by the California Department of Food and Agriculture and is proud to support the Origins Council nonprofit that serves some 800 legacy cannabis farmers across California.

An NEA Fellowship recipient for Visual Arts Journalism, Giles continues to contribute articles on food and the arts as time allows and desire strikes.

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Bachelor of Arts in Comparative Literature

CSU Long Beach
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Masters in English Literature

CSU Bakersfield

Awards

NEA Fellowship

NEA Fellowship, Visual Arts Journalism, 2009

Skills

✓ Proficient in the Apple and Google universes
✓ MS Teams
✓ Community leader
✓ Panels and public speaking
✓ Experienced on-air radio host
✓ Comfortable in a leadership position

TESTIMONIALS FOR Gretchen

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At least once a day, I shake my fist into the air at PR people and say, ‘Why can’t you be more like Gretchen?!?!?!?!’

Terry Stanley
Senior Editor
Adweek

POSTS FROM GRETCHEN

What the Hell is PR?

Unpacking the dark arts of public notice The simple truth is that public relations has a hard time creating good public relations for itself. When most folks think of PR, they think of stories like this recent Business Insider article offering advice to celebrities...
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