by zack | Oct 15, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 5 It’s important to understand the legal requirements for cannabis packaging and labeling, but also to learn how to creatively navigate these regulations. Since cannabis isn’t federally legal,...
by zack | Oct 14, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 4 Let’s explore how we can master the art of visual communication through your packaging and labeling. In this lesson, we’ll look at how to convey product information, dosage instructions, and...
by zack | Oct 13, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 3 Storytelling is a powerful art that has inspired and influenced people since the dawn of humanity. You have an opportunity to tell a story that empowers your audience to be the hero of their...
by zack | Oct 12, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 2 Your goal is to have such consistency that someone could see a small torn piece of your packaging on a table and immediately know what brand it is. Although cannabis packaging is unique in...
by zack | Oct 11, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 1 The key branding principle to building a meaningful brand is authenticity. If your brand is inauthentic, all of the greatest design and packaging in the world will only amount to empty...
by zack | Oct 10, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – INTRODUCTION INTRODUCTION Learn the art and science of branding for this uniquely regulated industry Welcome to the “Cannabis Branding, Packaging and Retail Strategy” series. This series...
