by donald | Dec 29, 2024 | hivemind
Anyone who’s been paying attention to the news lately has certainly heard of the kerfuffle over drone sightings in New Jersey. Here’s the take from a long-term FAA-licensed drone pilot and educator. These alleged drone sightings began in mid-November in New Jersey....
by gretchen | Oct 23, 2024 | Gretchen Giles, hivemind
Unpacking the dark arts of public notice The simple truth is that public relations has a hard time creating good public relations for itself. When most folks think of PR, they think of stories like this recent Business Insider article offering advice to celebrities...
by zack | Oct 17, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 7 Your customer’s journey with your brand starts at the first moment they are exposed to it. The absolute best way for them to receive that first exposure is a personal recommendation from a...
by zack | Oct 16, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 6 The materials you choose for your packaging and printing options are a great way to differentiate your brand on the shelf and add to the overall consumer experience. This is truly...
by zack | Oct 15, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 5 It’s important to understand the legal requirements for cannabis packaging and labeling, but also to learn how to creatively navigate these regulations. Since cannabis isn’t federally legal,...
by zack | Oct 14, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 4 Let’s explore how we can master the art of visual communication through your packaging and labeling. In this lesson, we’ll look at how to convey product information, dosage instructions, and...
