Do Great Things

Do Great Things

‘The Race to Relevance’ Challenges You To Stop Conducting Business as Usual In a world where traditional business models often prioritize profit over purpose, true innovation and impact come from purpose-driven action. A manifesto for leaders ready to embrace a better...
Lessons in Palette Selection

Lessons in Palette Selection

Brand Color Choices Can Make or Break Your Investment: Lessons in Palette Selection Color isn’t just about aesthetics—it’s about identity. The colors you choose for your brand can shape perception, influence buying decisions, and set you apart in a crowded...
What’s Up New Jersey? – The Drone Issue

What’s Up New Jersey? – The Drone Issue

Anyone who’s been paying attention to the news lately has certainly heard of the kerfuffle over drone sightings in New Jersey. Here’s the take from a long-term FAA-licensed drone pilot and educator. These alleged drone sightings began in mid-November in New Jersey....
What the Hell is PR?

What the Hell is PR?

Unpacking the dark arts of public notice The simple truth is that public relations has a hard time creating good public relations for itself. When most folks think of PR, they think of stories like this recent Business Insider article offering advice to celebrities...