by gretchen | Oct 23, 2024 | Gretchen Giles, hivemind
Unpacking the dark arts of public notice The simple truth is that public relations has a hard time creating good public relations for itself. When most folks think of PR, they think of stories like this recent Business Insider article offering advice to celebrities...
by zack | Oct 17, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 7 Your customer’s journey with your brand starts at the first moment they are exposed to it. The absolute best way for them to receive that first exposure is a personal recommendation from a...
by zack | Oct 16, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 6 The materials you choose for your packaging and printing options are a great way to differentiate your brand on the shelf and add to the overall consumer experience. This is truly...
by zack | Oct 15, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 5 It’s important to understand the legal requirements for cannabis packaging and labeling, but also to learn how to creatively navigate these regulations. Since cannabis isn’t federally legal,...
by zack | Oct 14, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 4 Let’s explore how we can master the art of visual communication through your packaging and labeling. In this lesson, we’ll look at how to convey product information, dosage instructions, and...
by zack | Oct 13, 2024 | hivemind, Zack Darling
The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 3 Storytelling is a powerful art that has inspired and influenced people since the dawn of humanity. You have an opportunity to tell a story that empowers your audience to be the hero of their...
