This series places a strong emphasis on the art and science of creating a brand that resonates with your audience through packaging and your customer’s retail experience. We’ll explore proven strategies that not only comply with regulatory requirements but also capture the essence of your brand story and connect with people in a meaningful way. We will dive deep into the intricate interplay between brand building, packaging design, compliance and the dispensary experience. You will gain a strong understanding of how your storytelling and design choices influence the look and feel of your products, leaving lasting impressions and building loyal customers.

By the end of this series, you will be able to:

Explain how to craft a brand that truly resonates with your audience and understand the difference between just creating a customer and earning the trust of loyal fans that love your brand.
Identify the roadmap to work with a team to craft a brand that cuts through the noise of a crowded industry and connects with your audience on an emotional level.

Dive into any cannabis branding, packaging or retail strategy conversation with a toolbox of knowledge that will leave them highly impressed with your capacity to visualize and create an impactful and successful brand.

Why is this important? The cannabis industry’s got some issues!

The Problem:

Your biggest competitor is not another cannabis brand, it’s brand noise & brand clutter. Dispensary shelves are often a “clown-show” with hundreds of clever brands battling for consumer attention. How do you cut through the madness?

In the mad dash to be the first to cash in on the fabled “green rush,” many brands did not keep their brand promise of authenticity and ended up failing consumer expectations. This has led to highly discerning and distrustful cannabis consumers who trust the budtender’s advice vastly more than they trust any branding, packaging or marketing messages.

In a highly regulated industry with stringent packaging compliance guidelines for each state, cannabis products are often starved for visual real estate. Every millimeter counts. How do you make the most of such a small space on a box?

The Solution:

The key is to resonate with your customers and show them respect by building a brand experience that carries them through their consumer journey with authenticity and class.

There are 6 valuable steps toward helping you understand these principles and achieving these goals.