Five Packaging Design Principles

Five Packaging Design Principles

by | Oct 12, 2024 | hivemind, Zack Darling

The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 2 Your goal is to have such consistency that someone could see a small torn piece of your packaging on a table and immediately know what brand it is. Although cannabis packaging is unique in...
Building a Strong Cannabis Brand

Building a Strong Cannabis Brand

by | Oct 11, 2024 | hivemind, Zack Darling

The Cannabis Branding, Packaging and Retail Strategy series – CHAPTER 1 The key branding principle to building a meaningful brand is authenticity. If your brand is inauthentic, all of the greatest design and packaging in the world will only amount to empty...