The Race to Relevance offers actionable insights for leaders looking to stay atop of the spin of a rapidly evolving world. Whether it’s fostering loyalty among teams, creating impact for customers, or navigating the intersection of purpose and profit, The Race to Relevance offers a manifesto for anyone who is ready to think differently about success.

From the Foreward:

If you allowed me three words to sum up this book . . . I would choose: do great things. But let me be clear: the classic measures of business greatness are not what I am talking about.
We’ve pretty much checked the box on building value measured in dollars. We have officially achieved greatness in the dollars-measured dimension of business. So, can we move on now?
Traditional assurances tied to work, career, and business have undergone major shifts in the past generation. Employment used to have a much stronger element of long-term security—it provided a reliable path to owning a home and living the American dream, and it offered comfort in retirement—but all that has significantly eroded in the last few decades. . . It is imperative for today’s leaders to recognize and respond to these transformations.
Many organizations remain tethered to archaic beliefs about job satisfaction, employee engagement, and consumer behavior. My direct experiences with the power of purpose in business have convinced me that it is the key to unlocking success in the new paradigm.
Leaders who fail to adapt will find themselves relics of a bygone era, overtaken by those who heed the call to evolve. We are in a race for relevance, and the stakes are the future of our businesses. My aim with this book is to impart the lessons of a purpose-driven business model and offer guidance to those ready to embark on this transformative journey.

Why It Matters Now

World-renowned motivational speaker and author Mel Robbins endorses the book by saying: “The next generation of employees is looking for something more—and this book delivers. A must-read for leaders, The Race to Relevance offers insightful strategies to create purpose-driven businesses that inspire teams, foster loyalty, and drive meaningful impact.”

As a collective that prides itself on rethinking how professional networks operate, VESL recognizes that purpose-driven leadership isn’t a trend—it’s the future. From creating sustainable impact to fostering meaningful connections, the principles outlined in The Race to Relevance resonate with what we’re building: a community that values collaboration, authenticity, and the power of aligning work with meaning.

How You Can Support the Movement

For the next three days, the Kindle version of The Race to Relevance is available for just .99¢—a small investment for a big idea. Here’s how you can join the movement:

• Grab your copy and discover the future of purpose-driven leadership.
• Leave a review to help spread the word.
• Share the book with others who believe in creating meaningful change.

At VESL, we believe in amplifying voices that challenge convention and inspire action. The Race to Relevance work embodies these values, and we’re proud to support this important contribution to the business world.